figcel

Winning Meta that sell, in your .

Select a highlighted word to explore another.

Paste your store link. Figcel studies the ads that keep running in your category, then makes yours in your colours, fonts and voice.

Your first pack is free. No card needed.

Trusted by brands in the US and India

A link goes in. A pack comes out.

Better ads. Better numbers.

A brand’s first month on Figcel against the month before. Same budget, same audience, more ads worth running.

GlareAustin

Return on ad spend

1.9×+79%

1×2×3×4×Figcel startsWeek 1Week 8
Return on ad spend by week

Click-through rate

1.1%+136%

Cost per purchase

$24.8047% lower

New ads tested

55.2× more

Every festival, ready before it arrives.

Festive ads and motion carousels for every festival and sale, in your look, ready weeks ahead. Post on day one, not the day after.

Hollow Rose, makeup

31 OctHalloween

A 5-slide carousel ad, in Hollow Rose’s look.

And every other occasion your customers celebrate.

Three steps. Only the first one is yours.

  1. Paste your link

    Your homepage or any product page. That’s the whole brief.

  2. Figcel learns your look

    Your colours, fonts, product photos and the way you write, read straight from your site.

  3. Get your pack

    Carousels and ads of 4 to 8 slides, with their copy. Ready to post.

A house style, not a template.

Dhoop outside.Thanda inside.

$6Cold coffee
01 · Cover4:5
dhopSummer menu

3 ways to beat 40°C

  • Classic Cold Coffee$6Double shot, jaggery, a lot of ice
  • Hazelnut Thanda$7Roasted hazelnut, oat milk
  • Filter Kaapi Tonic$8Decoction, tonic, a twist of orange
02 · Menu4:5

Save this for your next dhoop day.

03 · Save4:5

Your competitors paid to test it. You get what works.

Figcel finds the ads your rivals keep paying to run, works out why they work, and makes an original for you.

  1. 1

    We find the ad they keep paying for

    Glare’s ad, running 94 days, in 11 versions.

  2. 2

    We work out why it works

    • A promise in four words
    • One number up front
    • The product, big and alone

    The idea, not the ad.

  3. 3

    We make yours, in your look

    An original. Nothing copied.

Turn any product page into a winning ad.

Made in minutes from what already sells in your category, in every format. Then tested on real results and improved every week.

Browse winning ads by industry and platform

The ads your category keeps paying for, ranked by how long they have run.

  • Kora & Kin123 days live7 versions
  • Dewlight115 days live2 versions
  • Bowl & Tail115 days live10 versions
  • Bowl & Tail112 days live5 versions
  • Midnight Bake107 days live13 versions
  • Cold Comfort106 days live10 versions

Studies your competitors and your customers

What their longest-running ads promise, and the words your buyers use in your reviews.

Their winnersThe promise in four wordsThe price on slide one
Your reviews“Still warm when it came”“Worth staying up for”
Your next adOrder before 11:30 for warm cookies

No AI slop.

Winning ads that still look like you made them.

  • Your real product photos
  • Live text in your own fonts
  • Claims from your own site
  • Every word yours to change

Five looks. All ready to post.

MBmidnightbakeSponsored
1/8
Order now

midnightbake The oven is still on, and we’re open till 2. Plum cake, stollen, mango cones and cookies by the dozen.

Swipe, use the arrows or double-tap to like.

Ad copy for MetaReady to paste into Ads Manager
AngleA menu

Five things to order after 11, with prices, so the craving has an answer.

Primary text102/125

The oven is still on, and we’re open till 2. Plum cake, stollen, mango cones and cookies by the dozen.

Headline30/40

Dessert, delivered by midnight

Also to test: “Warm cookies if you order by 11:30”, “Five things to order after 11”
Description25/25

Warm cookies before 11:30

Call to actionOrder now

Change anything. Nothing breaks.

Size
Headline
Price
$6
Show safe zones
1080 × 1350, Instagram and Facebook feedSafe zone: 5% all round5 layers, every word live

Ads that sell. Facts that hold.

Nothing made up

Every claim on a slide traces to a page of your site. If your site doesn’t say it, your ad won’t either.

Copy that fits Meta

Primary text, headline and description, written inside Meta’s lengths, with headlines to test.

An angle for every ad

Each ad says in plain words why it should work: a bestseller, a first order, a gift, a comparison.

Not quite right? Say so

Redo any carousel with a note, or make it without photos. Every change can be undone.

Made for the US and India

Prices in dollars or rupees, Black Friday or Diwali, TikTok in the US and Reels and Shorts in India.

One design, every size

Feed, square and story from the same design, with every word still yours to change.

Real brands. Real results.

“Monday: pasted the link. Tuesday: six ads live. By Friday the winner was already beating our old control.”

Noah PatelFounder, Apex Run · Chicago, IL
13.3×return from one carousel

“$41 spend tested the angle. $3,100 scaled the winner. 13.3× return. One carousel.”

Maya CollinsFounder, Hearth & Honey · Austin, TX

“I showed the ads to my designer without saying where they came from. She asked who art-directed them.”

Chloe BennettFounder, Soft Glow · Brighton, UK

“I used to pay $800 a set. Figcel’s first free ads outperformed them. I cancelled two freelancers that week.”

Hannah BrooksFounder, Clean Sip · Denver, CO

“Clients used to leave when creative got stale. Now we refresh a full pack every Monday. Churn on creative accounts is basically gone.”

Daniel CraigFounder, Fieldwork Studio · London, UK

Your first pack is free.

Paste your store’s link and get your first carousels and Meta ads free, in your own look. Plans start at $99 a month after that.

Your first pack is free. No card needed.

No card needed. See every plan

FAQ

Paste one link and get up to two Instagram carousels or Meta ads in your own look. Each ad comes with its copy for Meta’s fields: primary text, headline and description.

Your store’s homepage or any product page. Figcel reads your colours, fonts, product photos and the way you write.

Yes. Figcel designs with your own colours, type and photos, so the ads sit naturally next to what you already post. Every word stays yours to change.

No. Figcel works out why their longest-running ads work and makes original ones for you. Nothing of theirs ends up in yours.

Your first pack is free, with no card needed. Plans start at $99 a month. See pricing.